lindsey is a brand & performance dtc expert. an "a-z" marketer with a flair for creative execution and management of e-commerce across multiple sales channels.
marketing and brand expert
marketing and brand expert
experience in
digital paid media
paid and organic content
brand strategy
organic social media strategy
pr, affiliate, influencer
e-commerce (shopify expert)
retail brick & mortar, design and operations
creative design and strategy
content management
go-to-market strategy
product marketing
retention marketing (email, sms, loyalty)
lc-sullivan marketing
fractional CMO & marketing strategy
marketing consulting clients:
// Marketerthire, HumanCentric, Kirby Allison, Spark ROAS, Caitlin Wilson Design, Kelly Faetanini Bridal, She is Cheval, Hadleigh’s
previous dtc experience
TAFT
2020 – 2022
vp of marketing & commerce | taftclothing.com
Lead development and execution of TAFT’s brand strategy for E-Commerce, Brick & Mortar, and product launches/positioning through all consumer touch points. Built and oversaw data/consumer insights to deeply understand consumer behavior, needs, and sentiments to inform positioning, strategy, and brand decisions. Built and implemented go-to-market strategy with all product launches including creative concepts; establishing touchpoint execution, and all paid marketing rollouts. Informed the creative direction for brand assets through compelling briefs and management of creative team, ensuring brand integrity across all customer experiences. Responsible for all facets of organic, growth, and retention marketing: including running our paid agency (paid social, PPC, native, direct mail, podcasts, OOH, programmatic and display), PR communications/outreach, organic social, influencer/affiliate, website AB testing/CRO, SEO, email/SMS/loyalty, marketing initiatives, and all other marketing vendors.
Built and managed Marketing, E-Commerce, Creative, & Retail teams.
Mizzen+Main
2014-2020
marketing director | mizzenandmain.com
Responsible for leading and developing brand strategy for all creative and marketing efforts. Building/executing marketing, creative, and advertising budget plans for Mizzen+Main across all sales channels (e-commerce, retail, loyalty, and wholesale). Leading cross-functional teams to gather consumer insights, translate into brand strategies, and commercialize innovation, communication, and overall brand growth. Managing brand and agency teams to develop equity campaigns across multi-facing channels: in-store, TV, digital (Social, CTV, SEM/SEO, Video, display, email, etc.) & experiential brand content, including partner marketing. Leading direct teams to execute all facets of email/retention, creative/graphic design, partnership and affiliate, retail/in-person event marketing, production, and creative development.
Other Experience
lindsey sullivan design & marketing
branding design, brand and marketing strategy
marketerhire, fractional cmo
marketing consulting for:
// HumanCentric
// Kirby Allison
// Spark ROAS
// Caitlin Wilson Design
// Kelly Faetanini Bridal
// Team Rug
// Pridefully
// Hadleigh’s
// Field Shop
// She is Cheval
// A Girl You Might Know Foundation
Extensive experience in marketing and consulting for brands and companies.
Marketing & Projects | WELD, ZenCash, Blinksale
2012-2014
Owner & Marketer | Lindsey Sullivan Design & Marketing
2012-2018
Operations | Team Golf
2010-2012
Mobile Marketing | Red Bull
2008-2009
